{"id":167,"date":"2023-04-13T20:08:42","date_gmt":"2023-04-13T20:08:42","guid":{"rendered":"https:\/\/seniors.ncra.ca\/?page_id=167"},"modified":"2023-05-02T14:29:08","modified_gmt":"2023-05-02T14:29:08","slug":"creating-a-psa","status":"publish","type":"page","link":"https:\/\/seniors.ncra.ca\/?page_id=167","title":{"rendered":"Creating A PSA"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Creating A PSA\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/eHUGmrL_4bA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Transcript<\/p>\n\n\n\n<p><strong>0:00 (Christine) <\/strong>How to create a PSA \/\/ <em>CR\u00c9ER UN MESSAGE D\u2019INT\u00c9R\u00caT PUBLIC<\/em><\/p>\n\n\n\n<p>You\u2019ve got a podcast! Congratulations. Now it\u2019s time to promote it so people will listen. One of the best ways to promote a podcast is with a Public Service Announcement, or PSA. Sometimes, these are called Community Service Announcements, or CSA. \/\/ <em>Vous avez un balado! Felicitations! Maintenant, c\u2019est le temps de le promouvoir pour que les gens \u00e9coutent. L\u2019un des meilleurs moyens de promouvoir un balado est de diffuser un message d\u2019int\u00e9r\u00eat public. Parfois, ils sont appel\u00e9s des messages d\u2019int\u00e9r\u00eat communautaire.<\/em><\/p>\n\n\n\n<p>What is a PSA?\/\/ <em>C\u2019est quoi un message d\u2019int\u00e9r\u00eat public ?<\/em><\/p>\n\n\n\n<p>A PSA promotes upcoming events, or something about to air, like a new show or a special episode of that show. You wouldn\u2019t advertise every episode this way, but you might put up an ongoing PSA that reminds listeners to tune in regularly. \/\/<em>Un message d\u2019int\u00e9r\u00eat public fait la promotion d\u2019\u00e9v\u00e9nements \u00e0 venir ou de quelque chose sur le point d&#8217;\u00eatre diffus\u00e9, comme une nouvelle \u00e9mission ou un \u00e9pisode sp\u00e9cial de cette \u00e9mission. Vous ne feriez pas de publicit\u00e9 pour chaque \u00e9pisode de cette mani\u00e8re, mais vous pourriez mettre en place un message d&#8217;int\u00e9r\u00eat public permanent qui rappellerait aux auditeurs qu\u2019ils doivent \u00eatre \u00e0 l\u2019\u00e9coute r\u00e9guli\u00e8rement.<\/em><\/p>\n\n\n\n<p>Radio Station considerations\u2026 \/\/ <em>Consid\u00e9rations pour les stations de radio<\/em><\/p>\n\n\n\n<p>Campus and community radio stations never charge for PSAs. Each PSA at a radio station is aired in rotation as often as possible, although stations cannot guarantee that every message will air, or how often. And, some PSAs have a short shelf-life if they\u2019re promoting a one-time event. \/\/<em> Les stations de radio \u00e9tudiantes et communautaires ne facturent jamais les messages d\u2019int\u00e9r\u00eat public. Chaque message d\u2019int\u00e9r\u00eat public est diffus\u00e9 en rotation aussi souvent que possible, bien que les stations ne puissent pas garantir que chaque message sera diffus\u00e9, ni \u00e0 quelle fr\u00e9quence.&nbsp;<\/em><\/p>\n\n\n\n<p>As long as your podcast is volunteer-driven and doesn\u2019t carry strong messages, your PSAs will be welcome.\/\/<em>De plus, certains messages d\u2019int\u00e9r\u00eat public ont une courte dur\u00e9e de vie s\u2019ils font la promotion d\u2019un \u00e9v\u00e9nement ponctuel.<\/em><\/p>\n\n\n\n<p>You could also share a PSA on a social media feed, like Twitter or Facebook.\/\/ <em>Vous pouvez partager un message d\u2019int\u00e9r\u00eat public sur un flux de m\u00e9dias sociaux, tel que Facebook et Twitter.<\/em><\/p>\n\n\n\n<p><strong>1:10 <\/strong>A good PSA should answer the five W&#8217;s: WHO, WHAT, WHEN, WHERE and WHY! \/\/ <em>Un bon message d\u2019int\u00e9r\u00eat doit r\u00e9pondre aux cinq questions suivantes : QUI, QUOI, QUAND, o\u00f9 et POURQUOI !<\/em><\/p>\n\n\n\n<p>Include the podcast host name, the name of the podcast itself and when it airs, and how listeners can find it. In some cases, you also want to include ways to contact the host. Most importantly, give listeners a reason to tune in, what\u2019s your topic or focus and why should they care? \/\/<em> Inclure le nom de l\u2019animateur ou l\u2019animatrice du balado, le nom du balado lui-m\u00eame et sa date de diffusion, ainsi que la mani\u00e8re dont les auditeurs peuvent le trouver.<\/em><\/p>\n\n\n\n<p><em>Dans certains cas, vous devez \u00e9galement indiquer comment contacter l&#8217;animateur.<\/em><\/p>\n\n\n\n<p>One final but important bit of advice: Be brief! \/\/ <em>Un dernier conseil important : soyez bref!<\/em><\/p>\n\n\n\n<p>Try to keep the length of your PSA to a maximum of about 60 words. Stations prefer to air PSAs no longer than 30 seconds in duration. \/\/ <em>Essayez de limiter la dur\u00e9e de votre message d\u2019int\u00e9r\u00eat public \u00e0 environ 60 mots. Les stations pr\u00e9f\u00e8rent diffuser des messages d\u2019int\u00e9r\u00eat public d\u2019une dur\u00e9e maximale de 30 secondes.<\/em><\/p>\n\n\n\n<p>Here\u2019s a PSA that you might play to promote a podcast. This PSA promotes our sample podcast idea, The Maps We Carry. \/\/ <em>Voici un message d\u2019int\u00e9r\u00eat de public que vous pourrez diffuser pour promouvoir un balado. Ce message promeut notre id\u00e9e du balado, Les Cartes Qu\u2019On Transporte.<\/em><\/p>\n\n\n\n<p>I recorded on a handheld microphone and I edited the sound file with Audacity. Obviously there are lots of other ways to manage this. \/\/ <em>J\u2019ai enregistr\u00e9 avec un micro portable et j\u2019ai fait le montage sonore avec Audacity. \u00c9videmment, il y a beaucoup d\u2019autres fa\u00e7ons de g\u00e9rer \u00e7a.<\/em><\/p>\n\n\n\n<p><strong>2:00 \u201c<\/strong>Ever wondered about your ancestors? Cara Black said, &#8220;Memory makes the map we carry, no matter how hard we try to erase it.\u201d The Maps We Carry explores how those who came before us affect our everyday lives. \/\/ <em>Vous \u00eates-vous d\u00e9j\u00e0 interrog\u00e9 sur vos anc\u00eatres ? Cara Black a dit que \u201cla m\u00e9moire est la carte que nous transportons, m\u00eame si nous essayons de<\/em><\/p>\n\n\n\n<p><em>L\u2019effacer.\u201d Les Cartes Qu\u2019On Transporte explore la mani\u00e8re dont ceux qui nous ont pr\u00e9c\u00e9d\u00e9s influencent notre vie quotidienne.<\/em><\/p>\n\n\n\n<p>Join me, Christine Bruce and geneticists, researchers and everyday people as we consider The Maps We Carry. Broadcasting Mondays at 11 AM through CICK 93.9 FM, and anywhere you get your podcasts. Bring your maps and let\u2019s go on an adventure!\u201d \/\/ <em>Rejoignez-moi, Christine Bruce, ainsi que des g\u00e9n\u00e9ticiens, des chercheurs et des gens ordinaires pour r\u00e9fl\u00e9chir aux cartes que nous portons. Diffusion le lundi \u00e0 11h00 sur CICK 93.FM, et partout o\u00f9 vous recevez vos podcasts. Apportez vos cartes et partons \u00e0 l\u2019aventure.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cre\u0301er un message d\u2019inte\u0301re\u0302t public\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/p4F2hjNrQrw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Transcript 0:00 (Christine) How to create a PSA \/\/ CR\u00c9ER UN MESSAGE D\u2019INT\u00c9R\u00caT PUBLIC You\u2019ve got a podcast! Congratulations. Now it\u2019s time to promote it so people will listen. One of the best ways to promote a podcast is with a Public Service Announcement, or PSA. Sometimes, these are called Community Service Announcements, or CSA. &hellip; <a href=\"https:\/\/seniors.ncra.ca\/?page_id=167\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Creating A PSA&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-167","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating A PSA - Podcasting For Seniors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seniors.ncra.ca\/?page_id=167\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating A PSA - Podcasting For Seniors\" \/>\n<meta property=\"og:description\" content=\"Transcript 0:00 (Christine) How to create a PSA \/\/ CR\u00c9ER UN MESSAGE D\u2019INT\u00c9R\u00caT PUBLIC You\u2019ve got a podcast! Congratulations. Now it\u2019s time to promote it so people will listen. One of the best ways to promote a podcast is with a Public Service Announcement, or PSA. 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