{"id":142,"date":"2023-04-13T19:48:36","date_gmt":"2023-04-13T19:48:36","guid":{"rendered":"https:\/\/seniors.ncra.ca\/?page_id=142"},"modified":"2023-05-01T20:48:56","modified_gmt":"2023-05-01T20:48:56","slug":"module-6-promoting-podcasts","status":"publish","type":"page","link":"https:\/\/seniors.ncra.ca\/?page_id=142","title":{"rendered":"Module 6: Promoting Podcasts"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Module 6: Promoting Podcasts\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/eP6dd_ukl3s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Transcript<\/p>\n\n\n\n<p><strong>00:00 [Intro Jingle]<\/strong><\/p>\n\n\n\n<p><strong>0:11 (Susan) <\/strong>Inviting people to be guests on your show \/\/ <em>Inviter des personnes \u00e0 participer \u00e0 votre \u00e9mission<\/em><\/p>\n\n\n\n<p><strong>0:14 (Christine) <\/strong>Why would&nbsp; anyone want to speak to me? \/\/ <em>Pourquoi quelqu&#8217;un voudrait-il me parler ?<\/em><\/p>\n\n\n\n<p><strong>0:17 (Susan) <\/strong>While this part can be intimidating, especially if your potential guest is a public figure, most people enjoy being guests on a podcast and are either flattered or delighted to be asked about their area of expertise. \/\/ <em>Bien que cette partie puisse \u00eatre intimidante, surtout si votre invit\u00e9 potentiel est une personnalit\u00e9 publique, la plupart des gens appr\u00e9cient d&#8217;\u00eatre invit\u00e9s \u00e0 un podcast et sont soit flatt\u00e9s, soit ravis d&#8217;\u00eatre interrog\u00e9s sur leur domaine d&#8217;expertise.<\/em><\/p>\n\n\n\n<p><strong>0:31 [Cheerful Jingle plays]<\/strong><\/p>\n\n\n\n<p><strong>0:40 (Christine) <\/strong>Attracting an audience \/\/ <em>Attirer l\u2019attention d\u2019une audience&nbsp;<\/em><\/p>\n\n\n\n<p><strong>0:44 (Susan) <\/strong>Your audience can be as big or small as you want. Local, provincial, even international audiences can be attracted to listen to a podcast. \/\/ <em>Votre audience peut \u00eatre aussi grande ou petite que vous le souhaitez. Un balado peut attirer un public local, provincial, ou international.<\/em><\/p>\n\n\n\n<p><strong>0:55 (Christine) <\/strong>The size of your audience depends on how much you promote it. \/\/ <em>La taille de votre audience d\u00e9pend de l&#8217;ampleur de la promotion que vous en faites.<\/em><\/p>\n\n\n\n<p><strong>1:00 (Susan) <\/strong>Here are some ideas that work for us\u2026 \/\/ <em>Voici quelques id\u00e9es qui fonctionnent pour nous&#8230;<\/em><\/p>\n\n\n\n<p>Have a catchy title, theme and format that make people want to tune in. Use a memorable jingle, which becomes associated with your podcast. Set up dedicated social media accounts sending listeners to your podcast and update the social media accounts for every new episode. \/\/ <em>Ayez un titre, un th\u00e8me et un format accrocheurs qui incitent les gens \u00e0 vous \u00e9couter. Utilisez une chanson de th\u00e8me m\u00e9morable, qui sera associ\u00e9e \u00e0 votre balado. Cr\u00e9ez des comptes de m\u00e9dias sociaux d\u00e9di\u00e9s \u00e0 l&#8217;envoi d&#8217;auditeurs \u00e0 votre balado et mettez ces comptes \u00e0 jour \u00e0 chaque nouvel \u00e9pisode.<\/em><\/p>\n\n\n\n<p>Talk it up on the street and in groups, tell everyone! \/\/ <em>Parlez-en dans la rue et dans les groupes, dites-le \u00e0 tout le monde !<\/em><\/p>\n\n\n\n<p>\u25cf Hand out business cards, share teasers, cross-promote with other creators. \/\/ <em>Distribuer des cartes de visite, partager des teasers, faire de la promotion crois\u00e9e avec d&#8217;autres cr\u00e9ateurs.<\/em><\/p>\n\n\n\n<p>Send invites to friends and family each time you launch an episode, advertise in newsletters and community newspapers. Create a media kit. Get interviewed on radio, in the newspaper or for a seniors newsletter. \/\/ <em>Envoyez des invitations \u00e0 vos amis et \u00e0 votre famille chaque fois que vous lancez un \u00e9pisode, faites de la publicit\u00e9 dans les bulletins d&#8217;information et les journaux locaux. Cr\u00e9ez un kit m\u00e9dia. Faites-vous interviewer \u00e0 la radio, dans le journal ou pour un bulletin d&#8217;information destin\u00e9 aux personnes \u00e2g\u00e9es.<\/em><\/p>\n\n\n\n<p>If you\u2019re broadcasting through a campus and community radio station, create a catchy Public Service Announcement to advertise your podcast. \/\/ <em>Si vous diffusez par l&#8217;interm\u00e9diaire d&#8217;une station de radio \u00e9tudiante ou communautaire, cr\u00e9ez un message d&#8217;int\u00e9r\u00eat public accrocheur pour annoncer votre podcast.<\/em><\/p>\n\n\n\n<p><strong>2:03 [Jingle fades \u201coh, everyone&#8217;s got stories to tell\u201d]<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Module 6: Promouvoir les balados\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/IyObGeFhYCE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Transcript 00:00 [Intro Jingle] 0:11 (Susan) Inviting people to be guests on your show \/\/ Inviter des personnes \u00e0 participer \u00e0 votre \u00e9mission 0:14 (Christine) Why would&nbsp; anyone want to speak to me? \/\/ Pourquoi quelqu&#8217;un voudrait-il me parler ? 0:17 (Susan) While this part can be intimidating, especially if your potential guest is a &hellip; <a href=\"https:\/\/seniors.ncra.ca\/?page_id=142\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Module 6: Promoting Podcasts&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-142","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Module 6: Promoting Podcasts - Podcasting For Seniors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seniors.ncra.ca\/?page_id=142\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Module 6: Promoting Podcasts - Podcasting For Seniors\" \/>\n<meta property=\"og:description\" content=\"Transcript 00:00 [Intro Jingle] 0:11 (Susan) Inviting people to be guests on your show \/\/ Inviter des personnes \u00e0 participer \u00e0 votre \u00e9mission 0:14 (Christine) Why would&nbsp; anyone want to speak to me? \/\/ Pourquoi quelqu&#8217;un voudrait-il me parler ? 0:17 (Susan) While this part can be intimidating, especially if your potential guest is a &hellip; Continue reading &quot;Module 6: Promoting Podcasts&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seniors.ncra.ca\/?page_id=142\" \/>\n<meta property=\"og:site_name\" content=\"Podcasting For Seniors\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-01T20:48:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/seniors.ncra.ca\\\/?page_id=142\",\"url\":\"https:\\\/\\\/seniors.ncra.ca\\\/?page_id=142\",\"name\":\"Module 6: Promoting Podcasts - Podcasting For Seniors\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seniors.ncra.ca\\\/#website\"},\"datePublished\":\"2023-04-13T19:48:36+00:00\",\"dateModified\":\"2023-05-01T20:48:56+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/seniors.ncra.ca\\\/?page_id=142\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/seniors.ncra.ca\\\/#website\",\"url\":\"https:\\\/\\\/seniors.ncra.ca\\\/\",\"name\":\"Podcasting For Seniors\",\"description\":\"Free resource\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/seniors.ncra.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Module 6: Promoting Podcasts - Podcasting For Seniors","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seniors.ncra.ca\/?page_id=142","og_locale":"en_US","og_type":"article","og_title":"Module 6: Promoting Podcasts - Podcasting For Seniors","og_description":"Transcript 00:00 [Intro Jingle] 0:11 (Susan) Inviting people to be guests on your show \/\/ Inviter des personnes \u00e0 participer \u00e0 votre \u00e9mission 0:14 (Christine) Why would&nbsp; anyone want to speak to me? \/\/ Pourquoi quelqu&#8217;un voudrait-il me parler ? 0:17 (Susan) While this part can be intimidating, especially if your potential guest is a &hellip; Continue reading \"Module 6: Promoting Podcasts\"","og_url":"https:\/\/seniors.ncra.ca\/?page_id=142","og_site_name":"Podcasting For Seniors","article_modified_time":"2023-05-01T20:48:56+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seniors.ncra.ca\/?page_id=142","url":"https:\/\/seniors.ncra.ca\/?page_id=142","name":"Module 6: Promoting Podcasts - Podcasting For Seniors","isPartOf":{"@id":"https:\/\/seniors.ncra.ca\/#website"},"datePublished":"2023-04-13T19:48:36+00:00","dateModified":"2023-05-01T20:48:56+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seniors.ncra.ca\/?page_id=142"]}]},{"@type":"WebSite","@id":"https:\/\/seniors.ncra.ca\/#website","url":"https:\/\/seniors.ncra.ca\/","name":"Podcasting For Seniors","description":"Free resource","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seniors.ncra.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/seniors.ncra.ca\/index.php?rest_route=\/wp\/v2\/pages\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seniors.ncra.ca\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seniors.ncra.ca\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seniors.ncra.ca\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seniors.ncra.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142"}],"version-history":[{"count":3,"href":"https:\/\/seniors.ncra.ca\/index.php?rest_route=\/wp\/v2\/pages\/142\/revisions"}],"predecessor-version":[{"id":257,"href":"https:\/\/seniors.ncra.ca\/index.php?rest_route=\/wp\/v2\/pages\/142\/revisions\/257"}],"wp:attachment":[{"href":"https:\/\/seniors.ncra.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}